Call Anytime
+254733851201
Call Anytime
+254733851201
2011
Nairobi, Kenya
Raha Premium, Joymax
KEBS Diamond Mark
Superbrands East Africa Choice Award 2024
Founded in 2011, Raha Premium began with a single vision: to deliver high-quality maize flour that Kenyan families could trust every day. Our first product, Raha Premium Kavagara Maize Meal, quickly became a staple in homes across the country, recognized for its consistency, fine texture, and unmatched taste.
From the very start, our goal has been to blend tradition with innovation bringing you flour that not only tastes great but also meets the highest standards of quality and nutrition.
In early 2022, we proudly introduced Raha Premium Home Baking Flour, a product crafted for the modern kitchen ideal for soft chapatis, golden mandazis, and delicious pastries that bring families together.
Later that same year, we launched Joymax – Mwivoko Maize Flour to cushion Kenyans from the high cost of living. This launch reflects our belief that every family deserves access to nutritious, fortified, and affordable flour without compromising on quality.
High-quality, nutritious maize flour
Products designed for modern kitchens
Affordable and fortified for all families
In 2024, we took a bold step forward by commissioning a state-of-the-art maize milling plant, significantly expanding our production capacity and ensuring top-tier quality with every batch.
Our dedication to excellence was soon recognized, and we received the Diamond Mark of Quality Certificate from KEBS, a prestigious acknowledgment of our consistent high-standard production.
Later that year, in August 2024, Raha Premium earned another major milestone the Superbrands East Africa Choice Award, celebrating our growing trust among consumers and industry peers alike.
The year 2025 marked yet another leap forward as we expanded our baking flour production to a new state-of-the-art facility, built to meet the surging demand for Raha Premium Home Baking Flour.
Each achievement reflects our enduring promise to deliver quality, reliability, and value to every household and distributor that trusts our brands.
From our mills to your table, every pack of Raha Premium and Joymax carries our assurance of quality, consistency, and care. We remain committed to nourishing families, supporting communities, and upholding the highest standards in food production.
As we continue to grow, we celebrate the people who make it all possible our loyal
customers, dedicated partners, and hardworking team. Together, we move forward with one
purpose:
To make every meal truly special.
USISEME UNGA, SEMA RAHA
#mtindonikavagara
Raha Premium has transformed our kitchen experience. Their products are top-notch and full of flavor!
Customer
I trust Joy Millers for their consistency and quality. Raha Premium stands for true excellence.
Customer
Raha Premium truly lives up to its name — premium quality in every product.
Customer