Raha Premium Logo Raha Premium Products
  • Founded

    2011

  • Headquarters

    Nairobi, Kenya

  • Brands

    Raha Premium, Joymax

  • Certification

    KEBS Diamond Mark

  • Awards

    Superbrands East Africa Choice Award 2024

From Our Mills to Your Table

Our Journey of Excellence

Founded in 2011, Raha Premium began with a single vision: to deliver high-quality maize flour that Kenyan families could trust every day. Our first product, Raha Premium Kavagara Maize Meal, quickly became a staple in homes across the country, recognized for its consistency, fine texture, and unmatched taste.

From the very start, our goal has been to blend tradition with innovation bringing you flour that not only tastes great but also meets the highest standards of quality and nutrition.

Expanding Our Family of Brands

In early 2022, we proudly introduced Raha Premium Home Baking Flour, a product crafted for the modern kitchen ideal for soft chapatis, golden mandazis, and delicious pastries that bring families together.

Later that same year, we launched Joymax – Mwivoko Maize Flour to cushion Kenyans from the high cost of living. This launch reflects our belief that every family deserves access to nutritious, fortified, and affordable flour without compromising on quality.

  • High-quality, nutritious maize flour

  • Products designed for modern kitchens

  • Affordable and fortified for all families

Commitment to Innovation and Quality

In 2024, we took a bold step forward by commissioning a state-of-the-art maize milling plant, significantly expanding our production capacity and ensuring top-tier quality with every batch.

Our dedication to excellence was soon recognized, and we received the Diamond Mark of Quality Certificate from KEBS, a prestigious acknowledgment of our consistent high-standard production.

Later that year, in August 2024, Raha Premium earned another major milestone the Superbrands East Africa Choice Award, celebrating our growing trust among consumers and industry peers alike.

Driven by Growth and Trust

The year 2025 marked yet another leap forward as we expanded our baking flour production to a new state-of-the-art facility, built to meet the surging demand for Raha Premium Home Baking Flour.

Each achievement reflects our enduring promise to deliver quality, reliability, and value to every household and distributor that trusts our brands.

Our Promise to You

From our mills to your table, every pack of Raha Premium and Joymax carries our assurance of quality, consistency, and care. We remain committed to nourishing families, supporting communities, and upholding the highest standards in food production.

As we continue to grow, we celebrate the people who make it all possible our loyal customers, dedicated partners, and hardworking team. Together, we move forward with one purpose:
To make every meal truly special.

USISEME UNGA, SEMA RAHA
#mtindonikavagara

Joy Millers Limited
The Home Of Raha

Watch the video

Our testimonials

What They’re
Talking About
Joy Millers Limited

We’re a Leader in the Flour Products Market